Thrilld Labs Partners with Aava Growth
We’re thrilld to share our collaboration with Aava Growth, a commercial growth partner helping funded and post-MVP Web3, AI, and emerging technology ventures turn innovation into repeatable B2B revenue. Through this collaboration, Aava Growth will join Thrilld’s partner network as a preferred Growth partner, while introducing Thrilld’s networking and event solutions to relevant clients and businesses within its network. Both teams will explore opportunities for mutual introductions, and connecting their respective networks with relevant business solutions. Read on.
We’re thrilld to collaborate with Aava Growth, a commercial growth partner that helps funded, post-MVP technology start-ups, emerging tech ventures, and investors build sustainable paths to growth.
Aava Growth operates on the principle that growth should be engineered, not improvised. Rather than relying on short-term campaigns or visibility alone, they focus on commercial systems that translate innovation into measurable and sustainable revenue, partnerships, and–especially–long-term scalability.
They bring experience across B2B sales, commercial leadership, and emerging technologies, including Web3, blockchain, and AI. Its global network of commercial operators helps ventures develop the sales structures, processes, and execution capabilities that are ultimately needed to scale sustainably.
Aava’s founder, Tiia Paananen, brings a personal track record of €50M+ in enterprise B2B deals closed across her career. Collectively, members of the Aava Sales Pool have delivered €570M+ in revenue throughout their careers. Not to mention, Aava’s client engagements also report an average workshop rating of 4.8 out of 5 from leadership teams and a Net Promoter Score (NPS) of 89.
Our partnership
At Thrilld Labs, we continue to develop our various Web3 networking and event solutions, and collaboration with well-connected teams that understand building and scaling ventures is sincerely valuable to us. With this in mind, our collaboration with Aava Growth brings together expertise in commercial growth, business development, and the Web3 events ecosystem.
In practice, the partnership will create opportunities for both companies to introduce their respective solutions and expertise to relevant businesses within their networks. Many of Aava Growth’s clients use industry events and conferences as part of their commercial growth strategies, where networking, visibility, and relationship building play an important role.
Through our collaboration, Aava Growth can introduce Thrilld Labs to clients who organise events themselves, potentially helping improve attendee networking, engagement and the overall event experience.
On the other side, Thrilld Labs will feature Aava Growth on its partner portal as a Growth Partner, essentially making the company directly discoverable to our global user base and wider network. As a preferred partner in this category, Thrilld Labs' team actively endorses Aava Growth there where companies and event partners look for additional commercial growth and sales expertise.
Of course, beyond these direct opportunities, both teams will explore relevant introductions across their respective networks. The aim is to make the collaboration practical and mutually beneficial on the longer term whilst opening doors to one another.
For emerging tech companies confronting the gap often seen between product innovation and commercial success, this collab also brings together two important sides of business development, ie. building the right connections and having the commercial structures in place to turn said connections into opportunities.
Aava Growth’s approach
“Aava means vastness”, so when it comes to building long-term commercial growth, Aava Growth takes an end-to-end approach, covering three core areas: audit, strategy, and execution.
The process begins with an assessment of a company’s potential for repeatable revenue generation, as well as any existing roadblocks and market positioning. The audit looks at a venture’s sales process and revenue journey, its strategy, marketing, and customer experience, in addition to its existing growth plans.
From there, the idea is to develop a sales and commercial structure that is strategically embedded into the organisation while also remaining aligned with the company’s product, market, and revenue ambitions. This helps ensure consistency in how a company communicates its services, value proposition, and target customers.
All that planning comes to fruition with the execution. This is the stage when Aava Growth provides hands-on sales support and senior commercial talent to get things moving until the system can run on its own; rather than acting solely as an external advisor, Aava Growth thus pitches in alongside the business team. They bring in specialist talent with targeted expertise that matters most for each business’s needs, while also offering coaching and support for teams and leadership.
Indeed, repeatable B2B revenue requires structure, clarity, and consistent execution.
Commercial growth for Web3 and emerging tech
Emerging technology ventures often face the challenge of turning innovative products and growing communities into sustainable business models. For Web3 companies in particular, building awareness is only one part of the equation; converting that attention into qualified leads, partnerships, and revenue is equally important and something many start-ups and new projects may struggle with. Especially in a fast-paced industry with shifting needs like Web3.
In Aava Growth’s words, “visibility does not necessarily translate into viability”.
We much agree.
For both Thrilld Labs and Aava Growth, the collaboration is an opportunity to bring relevant businesses and industry players closer to the expertise and solutions they need, whether that be finding better ways to run industry events or developing the commercial foundations needed to grow a venture.
To read more about Aava Growth’s services, visit the official company website here.
About Thrilld Labs
Thrilld, built by Thrilld Labs, lets Web3 professionals find each other, talk business, and build human connections through a fair networking app, both online and at industry events.
Thrilld Labs is also building a decentralised application that enables Web3 events organisers to sell tickets, expand their reach, and enhance attendee engagement.
About Aava Growth
Aava Growth is an on-demand sales and commercial growth partner helping funded technology start-ups, post-MVP ventures, emerging technology companies, and investors build sustainable B2B businesses.
Its end-to-end approach spans commercial audits, strategic sales architecture, and embedded execution support. By combining commercial expertise with a hands-on operator mindset, Aava Growth helps ventures turn innovation into measurable revenue and build repeatable systems for long-term growth.
