Super-Synergy Series: Merlijn van der Vleuten
In our Super-Synergy Series, the wonderful people behind Web3 are shown. The goal? To highlight the good work of our partners and collaborators in the space. Why, then? Because we believe in synergies, but ONLY in those that are both suitable and special. Hence, 'super' synergies.. In the second edition, we are thrilld to share the work of Merlijn van der Vleuten, a Positioning & Messaging Strategist for Web3 projects.
At Thrilld Labs, we believe that the future of Web3 is shaped by real, human connection, collaboration, and the distribution of value. In our Super-Synergy Series, we not necessarily showcase the massive innovations happening within the Web3 space but, most of all, the wonderful people behind them.
The goal? To highlight the achievements and contributions of our partners and collaborators in the Web3 space.
Why?
Because we believe in synergies, but only in those that are both suitable and special, hence super.. Fun fact: Super-Synergy is also the name of one of the premium features we have on Thrilld.
In this second edition, we are thrilld to share the contributions of Merlijn van der Vleuten, Positioning & Messaging Strategist and the powerhouse behind Merlign.
He helps Web3 projects transform their complex homepages into clear, impactful first impressions that grab attention, build trust instantly, and showcase their true value. Merlijn’s mission is simple: cut the noise, clarify the core, and help builders define what they really stand for.
We spoke with Merlijn to learn more about his current work and thoughts on the Web3 space. Read on below.
What are you building in the Web3 space?
I specialize in Homepage Positioning & Messaging for Web3 projects. The goal is always the same, which is clarity. I call myself a Clarity Creator for a reason: I help projects articulate their value clearly and powerfully. Messaging should be simple, specific, and true. I love helping projects unlock that.
For the past 5 years, I’ve been exploring the Web3 world by investing in projects, learning from founders, and getting to know what really makes these brands tick. And here’s what I’ve discovered: many Web3 projects have amazing solutions, but their homepage just isn’t hitting the mark.
The technology is incredible, but it’s often way too complex for the average person to grasp. This makes it hard for Web3 projects to build trust and grow their audience. I’ve spoken with founders and experts who’ve shared their frustrations with me, whether it’s confusing messaging, low visibility, or not being able to connect with a broader community.
That’s exactly why I decided to focus on helping these projects simplify their homepage and make their message clear. I truly believe that for Web3 to succeed in reaching the masses, it needs to be accessible, understandable, and engaging.
With whom are you hoping to connect and why?
I'm currently looking to connect with teams and founders who need clarity on their homepage messaging, positioning, or how to communicate their unique value..
Web3 is full of brilliant ideas that deserve better words. If that’s your project, let’s talk.
Any key successes or milestones you’d like share, Merljin?
The recent positioning and messaging project I did with Thrilld Labs was a real highlight. We worked on defining the USPs, Value Proposition, and core values to ensure that everything from their messaging to their brand’s identity was aligned with their mission. It was truly rewarding to see how we built a strong foundation together for future growth and product launches.
I’ve had great contact with Alexandra Overgaag during our work together. She’s focused, direct, and clearly out to build something meaningful with Thrilld Labs.
Thrilld itself is an inspiring initiative, as it’s promoting fairness, opening doors, and leveling the playing field for professionals in Web3 space. I’m looking forward to seeing how it evolves!
What excites (thrills!) you about the future of Web3?
Web3 has the potential to introduce real fairness and radical transparency into systems that have long lacked both. That excites me.
Also, let’s be honest, there are still way too many projects out there with vague messaging. I’m genuinely excited to help more projects speak clearly, so their value doesn’t get lost in translation.
Thanks for your time, Merlijn :)!
If you are interested in connecting with Merlijn, download the Thrilld app and connect with 100s of other Web3 pros. You can also reach out to him directly on LinkedIn, which might even be quicker if you’re ready to get your project’s homepage right :)
We feature the contributions of Thrilld Labs’ partners and collaborators on a regular basis. For more information and to share your response, apply with your submission here.
About Merlijn
Merlijn is a Positioning & Messaging Strategist and the powerhouse behind Merlign, helping Web3 projects transform their complex homepages into clear, compelling first impressions. His expertise lies in simplifying complex Web3 homepages, ensuring that these projects can build trust, increase conversion and speak to their audience more directly.
